Cool Shopify Projects I've managed

In the wake of COVID-19, I championed a Content Strategy prototype for Shopify merchants and new entrepreneurs.

We created an educational hub with various sections that would link to blog posts, case studies, and tools to help brands connect with their customers. Our explanatory video below will tell you more. 

Shopify Blog and Conference

I submitted a blog post about the importance of the Hero’s Journey storytelling model in branding and marketing. The Corona Virus meant that the blog had to pivot its editorial line away from marketing to a more technical focus and sadly my post had to take a backseat. Here’s the first written edit of the blog post.

I championed a project to help members of marginalized communities start their own websites and businesses on the Shopify platform. This meant liaising with Local Development Companies, community representatives, and Non-Governmental Organizations. It also meant managing a team that had to develop tailored content for asylum seekers, survivors of domestic violence, the Traveller community, and former convicts.

Facilitation

During my time at Shopify I also completed a facilitation course through UpstartED which has equipped me with different methods of communicating and design thinking when facilitating learning.